Ridgeline
Outdoor equipment branding with a modular badge system across product tiers.
Every part of the experience was mapped before a screen was drawn, so the flows people use most are the ones that got the most attention.
- Industry
- Branding Design
- Services
- Product Design, Development
- Duration
- 4 Weeks
- Timeline
- 2026
Our task was to design and build Ridgeline end to end — from the interface and the design system through to the front end, so the product holds together as one experience rather than a set of screens.
The product had the right features, but too many steps
The pieces were all there. What was missing was a path through them that did not ask people to work out where to go next.
- Too much to scan — finding the right action took longer than it should.
- The journey was not connected — moving between steps needed to feel continuous.
- Important details were easy to miss — status and next steps needed better visibility.
- Screens drifted apart — the experience needed one consistent system.
One system, fewer decisions, a clearer path through
We rebuilt the structure around the jobs people actually come to do, then let the design system carry the consistency so every new screen starts closer to finished.
- Clear entry points, with the primary action visible on every screen.
- A componentised system so later releases cost less than the first.
- Key information surfaced early rather than buried behind a step.
- One front end and back end built together, so nothing was lost in handoff.
Ready To Build
Your Next Project?
We'll schedule a call to discuss your idea. After discovery sessions, we'll send a proposal, and once it's approved the team starts within days.
Present on Top Creative Platforms
10+ Projects Live
5+ Projects Live
Top Worldwide
50+ Badges
450+ Reviews
47+ Reviews
52+ Reviews
5+ Projects Live