Brand Identity Design for B2B SaaS and AI Companies

Yes. We help early-stage SaaS, AI, and digital companies build a brand from the ground up.

We begin by understanding what you do, who you want to reach, what makes your product valuable, and where you want the company to go. 

Before we design anything, we define the foundation: your positioning, audience, competitors, personality, and the message your brand needs to communicate.

From there, we create a visual identity that includes the logo, colour palette, typography, imagery direction, and the key design elements that make your brand recognisable.

The goal is not to create a logo that only looks good on launch day. We build a system that works across your website, product, sales materials, social content, and future campaigns.

If you are still shaping the product or preparing to raise funding, we can help you create a credible, clear brand that gives the business a stronger starting point.

Every brand project is shaped around your needs, but most include the core elements needed to launch and grow with consistency.

This usually starts with brand strategy: understanding your audience, positioning, competitors, and the message your company needs to communicate. 

We then create the visual identity, including your logo, colour palette, typography, supporting graphic elements, and image or illustration direction.

Depending on the project, we can also create brand messaging, tone-of-voice guidance, social templates, sales materials, website direction, launch assets, and product visuals.

You will not receive a collection of disconnected design files. We build a practical brand system that your team can use across different touchpoints.

Before work begins, we define exactly what is included, how the project will run, and what you will receive at the end. That way, there is a clear scope, timeline, and no confusion later.

Yes. A brand refresh is a good fit when your company has outgrown its current identity but does not need to start over completely.

We begin by reviewing what you already have: your logo, visual style, messaging, website, product, and the feedback you receive from customers or your internal team. We identify what still works, what feels outdated, and where the brand is creating confusion.

From there, we can refresh the visual identity, improve the brand system, update your messaging, and create clearer guidelines for future work.

This may involve refining your logo, modernising the colour palette and typography, or creating a stronger visual direction that better reflects the company you have become.

The goal is to keep the recognition you have built while making the brand feel more credible, distinctive, and ready for the next stage of growth.

We usually present three distinct creative directions in the first round. Each direction is built around the strategy we agreed on at the start of the project, but each explores a different way your brand could look and feel. 

This gives you a meaningful choice without overwhelming your team with too many options.

We explain the thinking behind every direction, including how it connects to your positioning, audience, and future use across the product and marketing. You will not be asked to choose based on a logo alone - we show how the direction can become a fuller brand system.

Once you choose a preferred direction, we refine it together through two structured rounds of revisions. Minor adjustments are handled as part of the process, while bigger changes are discussed clearly before we move forward.

Our aim is to reach a direction your team can stand behind, not rush you into approving something that only feels “good enough.”

Yes. You will receive practical brand guidelines that help your team use the new identity consistently after the project ends.

The guidelines typically cover logo usage, colour values, typography, spacing, graphic elements, imagery or illustration direction, and examples of how the brand should appear across key applications. We explain what to do, what to avoid, and how to keep the brand recognizable as new materials are created.

For digital teams, we can also provide the brand system in Figma. This gives designers and marketers an easy place to access colours, type styles, components, and templates without rebuilding them from scratch.

The purpose is not to give you a document that sits unused in a folder. It is to make everyday brand decisions easier for your team, partners, and future hires.

As the company grows, we can also help expand the guidelines for new markets, campaigns, products, or channels.

Yes. A logo is one part of a brand identity, but it cannot carry the whole brand on its own.

We can create the full system around the logo: colour palette, typography, graphic elements, icons, image direction, illustrations, motion, social templates, sales assets, website direction, and product-facing visuals. Together, these elements help your brand look consistent wherever customers encounter it.

This matters especially for SaaS and AI companies. A customer may first see an ad, then visit your website, book a demo, receive a sales deck, and later use your product. Every one of those moments should feel connected.

You can choose a focused identity project if you only need the foundation, or a broader rollout if you need launch-ready assets across several channels.

We will recommend the right scope based on what you need now and what your team can continue using as the company grows.

Yes. Once the core brand is in place, we can help turn it into practical marketing assets your team can use straight away.

This may include website visuals, landing pages, pitch decks, social media templates, ad creative, email assets, sales materials, product launch graphics, explainer videos, motion design, or illustration. 

The exact deliverables depend on your launch plan and where customers are most likely to meet your brand.

Creating these assets alongside the brand identity helps avoid a common problem: a strong logo is approved, but every marketing piece that follows looks slightly different. We use the same visual system across the work, so your campaigns feel connected from day one.

You do not need to produce everything at once. We can prioritise the assets that matter most for your next launch, fundraising round, website refresh, or sales push.

After launch, we can continue supporting new campaigns and ongoing creative needs.

You will receive the final files needed to use your brand across digital and print.

This normally includes logo files in common formats such as SVG, PNG, PDF, and JPG, along with colour values, typography details, and all approved brand assets. 

If we create social templates, pitch decks, Figma libraries, illustrations, or other marketing materials, those editable source files are included too.

We organise the files clearly, so your team can find what they need without guessing which version is correct. You will also receive the brand guidelines, which explain how to use the logo, colours, typography, and other visual elements consistently.

The final brand belongs to you. Your team can use it with internal designers, developers, printers, marketing partners, and future agencies.

We do not lock you into working with us to access your own files. However, we are available if you want ongoing support as the brand evolves.

A focused brand identity can usually be completed in around 10 business days. A more complete brand project - with strategy, messaging, a broader visual system, guidelines, and launch assets - usually takes 3–6 weeks.

The exact timeline depends on the number of stakeholders, the level of strategy needed, how many applications you need, and how quickly feedback is shared. 

For example, a startup preparing to launch may need a fast identity foundation, while an established company refreshing its brand across several channels may need more time.

We begin with a discovery session to understand the business, audience, goals, and scope. Then we set clear milestones for strategy, concepts, refinement, and final delivery.

You will see work throughout the project rather than waiting until the end. Regular reviews help us keep momentum, make decisions quickly, and ensure the final brand is right for your business.

A focused brand identity project typically starts from $500, while a more complete brand system with strategy, guidelines, and launch assets can range from $1,000–$2,500+.

The final cost depends on what you need. A logo and basic visual identity require a different level of work than a full brand strategy, messaging system, website direction, social templates, sales materials, and product assets.

For teams that need ongoing creative support after the brand launch, monthly plans start at $2,999 per month. This can be a useful option if you need the identity and a steady flow of campaign, website, product, or sales work over time.

Before we begin, we will define the scope, deliverables, timeline, and total cost clearly. You will know what is included before work starts, with no surprise fees or unclear add-ons later.