Custom Illustration Services for B2B SaaS and AI Brands

Stock graphics are quick, but they are also used by many other brands. You may find the same character, icon, or image on another company’s website the next day.

Custom illustrations are made for your product, your audience, and your brand style. They can explain what your product does, make a hard idea easier to understand, and give people something they remember.

For example, a SaaS website may use custom illustrations to explain a complex feature, show a user problem, or make an empty screen feel more helpful. A stock image may fill space, but it usually cannot do those jobs as well.

Custom work also gives you more control. You can choose the colours, style, level of detail, and type of characters or scenes that fit your company.

The result is a visual language that feels like yours - not something anyone else can download and use.

Yes. We create illustrations for websites, SaaS products, mobile apps, and marketing campaigns. For a website, illustrations can make a hero section more memorable, explain services, support feature pages, or make a landing page feel more human. 

Inside a product, they can improve onboarding, empty states, loading screens, success messages, help sections, and error messages.

The best illustration has a clear job. It may explain a difficult idea, guide someone through a task, or make a quiet moment in the product feel less confusing. We do not add artwork only to decorate empty space.

We start by looking at your brand, product, users, and where the illustration will appear. Then we create visuals that fit that exact place.

Whether you need one key website image or a full set of product illustrations, we make sure the work feels useful, clear, and connected to your brand.

Yes. We design custom icon sets for websites, products, dashboards, mobile apps, and marketing materials. Icons are small, but they do a lot of work. They help people scan a page, understand actions, find features, and move through a product without reading too much text. 

When icons are unclear or inconsistent, even a well-designed product can feel confusing.

We create icon styles that match your brand. That includes the line thickness, corner shape, colours, level of detail, and overall personality. A serious business tool may need clean, simple icons. A friendly consumer product may use softer and more playful ones.

We can design a small set for a specific page or build a larger icon library your team can use over time.

Each icon is made to stay clear at small sizes and work across different devices. You receive files that are easy for designers and developers to use.

Yes. An illustration system is a set of rules and reusable visual parts that keep your artwork looking connected. Instead of creating every new illustration from scratch, we build a clear style your team can use again and again. 

This can include characters, objects, backgrounds, colours, shapes, line styles, textures, lighting, and examples of how the illustrations should work together.

A system is useful when your brand needs illustrations in many places: website pages, product screens, help articles, sales decks, social posts, ads, and new campaigns. It keeps the work from looking random as more assets are added.

We can create the core system, a starter set of illustrations, and simple usage guidelines for your team. This gives future designers a clear direction without making every new asset look exactly the same. The goal is a recognisable visual style that can grow with your company.

Yes. We can use AI as part of the illustration process when it helps us explore ideas faster or create more variations. But AI is not a replacement for design thinking. 

A raw AI image can look strange, inconsistent, or too similar to something else. It may also fail to match your product, brand, or the place where the illustration needs to be used.

Our team uses AI carefully to help with early concepts, references, textures, or visual exploration. Then we shape, edit, and refine the work so it feels intentional and fits your brand system.

If you need a set of illustrations, this is especially important. Every image needs to feel like it belongs to the same world, not like it came from ten different prompts.

We can also create illustrations without AI when a fully hand-crafted style is the better choice. We will recommend the approach that best fits your project, budget, and brand needs.

Yes. We can design illustrations to work across your product, website, sales materials, ads, social content, and other marketing channels.

This is one of the biggest benefits of custom illustration. A strong visual can begin on your website, then be adapted for an onboarding screen, a product launch post, a sales deck, or an email campaign. It gives your brand more value from the same creative work.

We plan for this from the start. An illustration made for a wide website banner may need a different crop or version for a mobile screen. A complex product illustration may need a simpler version for social media. We can create these variations as part of the project when they are needed.

The style remains consistent, while the format changes to suit each place. Your team gets artwork that works beyond one page or one campaign, helping the brand feel connected wherever people see it.

You own the final illustrations created for your project. Once the work is complete and paid for, your team can use the approved illustrations across your website, product, marketing, sales materials, social channels, and future campaigns. You do not need to keep working with us just to use the files.

We also provide the final assets in the agreed formats, so your designers, developers, printers, or future partners can use them properly.

If the project uses licensed fonts, stock elements, or third-party tools, we will make that clear before work begins. Those items may have their own licence rules. But the custom illustration work we create for you is yours to use.

This gives your company full control as the brand grows. You can reuse, resize, adapt, and build on the work without worrying that it belongs to someone else.

You will receive the files in formats that make sense for where the illustrations will be used. For websites and apps, this often includes SVG files because they stay sharp at any size and load well online. 

We can also provide PNG files for images that need transparency, along with JPG or WebP versions for web use when needed.

For print, we can provide high-resolution PDF, AI, or EPS files. If your team needs to edit the artwork later, we can include the source files from Figma, Adobe Illustrator, or the agreed design tool.

We organise the final files clearly, so your team knows which version is for web, product, print, or social media. If you have developers, we can also explain which files are best for the website or app.

You should not receive a confusing folder full of random exports. You receive usable files that fit the real places your illustrations will appear.

A simple illustration can take a few days. A larger set of website or product illustrations usually takes two to four weeks.

The timeline depends on the number of illustrations, how detailed the style is, whether we need to create a new visual system, and how quickly feedback is shared. A small icon set moves faster than a full series of custom characters, scenes, or product visuals.

We normally begin with a style direction before drawing the entire set. This gives you a chance to approve the look, colours, shapes, and level of detail early. Once the style is right, we create the remaining artwork with more confidence and consistency.

If you have a launch date, we can help decide what needs to be ready first. For example, you may launch with the most important website illustrations, then add more product or campaign assets later. Clear priorities help the project move quickly without rushing the quality.

Simple custom illustrations usually cost between $150 and $3,000 per piece. More detailed hero illustrations, full website sets, or complete illustration systems can cost between $3,000 and $20,000 or more. 

The price depends on the style, number of pieces, level of detail, number of versions, and whether you need editable source files or a full visual system.

A small icon set will cost less than a detailed set of custom characters and scenes. Reusing one approved style across several illustrations can also make the work more efficient than starting each piece from zero.

For teams that need illustrations regularly, monthly design support starts at $2,999 per month. This can work well if you need a mix of website visuals, product assets, icons, campaign artwork, and updates over time.

Before we begin, you will receive a clear scope, timeline, and price based on what you actually need.